Do you have a lead problem
(or a clarity one?)
You're showing up, running ads, refreshing the copy, but the right people aren't stopping, and the enquiries aren't the right fit.
The problem is almost never the tactics. It's what's underneath them.
This is not a visibility problem or a content problem. It's a positioning problem that's making everything else harder than it needs to be.
And the reason it's hard to fix is that you're too close to it to see where it breaks.
But the problem keeps showing up in the same place: the gap between what you know you do and what the market actually hears.
Market & Method was built to fix that. Not with generic advice and not with a strategy deck that sits in a folder. This is a structured diagnostic that finds exactly where your positioning breaks and prioritises what to fix.
What is the Market & Method Brand Audit
Market & Method is a brand positioning diagnostic for founders who are already in market but not getting the traction they expected or, start-ups who want to get their messaging right from the start.
Two pathway options - with a website or without.
Uses a combination of AI website review and a series of questions to create tailored report
Scored across seven brand foundations
A plain-language breakdown of what's working and what isn't
Recommendations on what to fix first, ranked by impact.
Providing you with a clear read on where your brand stands — and what to do next.
Why it works
The Brand Audit scores your brand using a weighted model built on three proven frameworks.
April Dunford's positioning methodology (from Obviously Awesome) drives the positioning and category clarity pillars — the questions that establish whether buyers can immediately understand what you do, who it's for, and why you specifically.
Donald Miller's StoryBrand framework underpins the value proposition and brand voice pillars — cutting through credentials-first messaging to articulate what the buyer actually gets.
Jobs To Be Done (Christensen and Ulwick) anchors the audience definition pillar — moving past demographics to identify the specific situation a buyer is in when they go looking for help.
These aren't new ideas. They're the frameworks serious brand strategists use with clients at ten times the price. The audit applies them systematically, weights the outputs, and tells you what to fix first.
The report you'll receive includes a scored breakdown of each pillar, ranked by impact, with a clear next step for each gap (along with an SEO snapshot of your home page if you have a website).
Built by someone who's been inside the problem
Sonia Sweeny has spent 15 years in marketing, in-house and agency-side,and another 10 in business development and operations.
Across that time she's worked inside startups and established businesses in B2B and B2C/e-commerce. Industries include renewable energy, weight loss, supplements, FMCG, home building, SAAS, fitness, health care, recruitment, and the wine industry.
Different categories, different business models, different buyers. The same problem, over and over.
Business owners arrive wanting leads and or sales. The actual constraint is almost always upstream — unclear positioning, no defined core offer, messaging that speaks to no one specifically. Fixing the tactic before fixing the foundation doesn't work. It just costs more.
Market & Method is the structured version of that diagnosis. Built for founders who need solutions, not another strategy doc.
You can't fix your way out of a problem you haven't named yet.
First we'll find it, then we'll fix it.
If your foundations aren’t clear, marketing doesn’t work.
The audit breaks your brand into core quadrants:
• Market Focus
• Offer Architecture
• Message System
• Brand Presence
It identifies where clarity is missing — and where it’s costing you.
What you walk away with
• A clear score across your brand foundations
• A diagnosis of what’s holding you back
• Prioritised recommendations to work on
Not a report you skim.
Something you actually use.